Guides and ideas for your loyalty card
Plain guides to digital loyalty cards, suggested card setups for six kinds of business, and short answers to the questions owners ask first.
Guides
Start here if digital loyalty cards are new to you.
- Guide
What a digital loyalty card is and how customers use it
What a digital loyalty card is, how it compares with a paper stamp card, and what using one looks like for your customers.
- Guide
How Apple Wallet loyalty cards work
What a Wallet pass is, how it updates itself and reaches the lock screen, and why skipping the app download matters.
- Guide
Loyalty program ideas for cafés, barbers and salons
Reward ideas for a café, a barber and a salon, how to price a reward you can afford, and how to keep the program from being abused.
For your type of business
How a card could work for your business: the typical visit, a suggested setup, the reminders that help and what happens at the till.
- For your business
Loyalty cards for cafés
Frequent, quick visits: a stamp card with a free coffee, reminders that bring regulars back, and a till flow that keeps the queue moving.
- For your business
Loyalty cards for barbers
Regular visits every few weeks: a visit card with a free haircut, reminders when a client goes quiet, and a scan each barber does on their own phone.
- For your business
Loyalty cards for beauty salons
Bigger bills and varied services: a points card with up to three rewards, birthday treats, and a quick scan at reception after payment.
- For your business
Loyalty cards for bakeries
Daily bread and weekend cakes: a points card that is fair to small and large baskets, a nudge when customers walk past, and a fast scan at the counter.
- For your business
Loyalty cards for restaurants
Bigger bills, less frequent visits: a points card, birthday treats, messages for quiet evenings and a scan when the bill is paid.
- For your business
Loyalty cards for gyms and studios
Showing up is the goal: a visit card that rewards attendance, reminders when a member starts skipping, and a scan-only device at reception.
Loyalty for everyone.
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