For your business
Loyalty cards for beauty salons
A beauty salon sells time and care, and its services range from a quick manicure to a long colour appointment. A loyalty card here has to be fair both to the client who pops in for a brow tidy and to the one who books half a day of treatments.
How salon clients visit
Salon clients come less often than café customers, but they spend more each time, and what they spend changes a lot from one visit to the next. Many book ahead and have a favourite specialist. Special occasions, such as birthdays, often bring people in for something extra.
Counting stamps would treat a ten-minute service and a three-hour one the same. Points solve that.
A suggested card setup
A points card handles uneven bills well:
- Card type: points, with 1 point for every 1 ₼ spent. Staff type the amount, and Loyever works out the points, rounded down to whole points.
- Three rewards at different levels, for example a small add-on at the first level, a manicure in the middle and a full treatment at the top. Choose levels that fit your own prices.
- Names that say what the client gets: “Free manicure” rather than “Reward 2”.
When a client claims a reward, you can choose to carry any points above its level to the next one instead of resetting the balance to zero. That matters when bills are large and uneven.
Reminders that help
Salon clients plan their visits, so reminders work best when they give a reason to book:
- Birthday treat: on the client’s birthday, sent when you open. Pair it with a small gift they can use at their next appointment.
- Nearly there: when a client is close to the next reward; by default, when they are within 20% of it.
- Reward waiting: a reward unclaimed for 14 days, a gentle prompt to book.
- Gone very quiet: after 60 days without a visit.
You can also write your own message to members with a birthday this week, up to 150 characters, for example: “Happy birthday, Leyla! A small gift is waiting at your next manicure.” It reaches their lock screens during your opening hours.
At reception
Salons usually take payment at reception. After payment, the receptionist scans the client’s card, types the amount on the keypad and checks the preview: the progress bar shows the balance before and after, so a wrong figure is caught before it is saved.
Every entry records the staff member, the device and the location, so a question about a bill can be checked later in the client’s history. A single add also has a ceiling, and anything above it needs the owner, so a mistyped amount doesn’t turn into a free treatment.