Push messages and the Push Agent

Messages are short on purpose: up to 150 characters, with a live counter. Add a first-name token and each customer sees their own name.

Choose who gets it (everyone, regulars, members close to a reward, customers you haven’t seen for a while, or birthdays this week) and send it now or schedule it. You can also switch on “Double points until” a time you pick, for a quiet afternoon.

Depending on your plan, you can switch on some or all of the seven, and each goes out when a member’s situation calls for it. The wording always follows your card type: “2 stamps”, “20 points” or “1 visit”, never a mix.

Nearly there: a member is close to the next reward (by default, 20% of the way from it). We miss you: no visit for 21 days. Reward ready: the balance reaches a reward. Birthday treat: on the member’s birthday, sent at opening time. Welcome: when the card is added. Reward waiting: a reward has been ready and unclaimed for 14 days. Gone very quiet: no visit for 60 days.

Messages only go out during your opening hours, in your own time zone. Anything created after closing waits until you open again, so nobody’s phone lights up at midnight with a coffee offer.

Breathing room sets the minimum gap between two messages to the same member: 3 days by default, adjustable up to 14. Reminders and your own messages share that gap, so a busy week never turns into a flood.

When you set up, you add your own card to your phone, and that phone becomes your test phone. “Send myself a test” delivers the message only there, and you get a clear confirmation, such as “Test sent to 1 phone”. You see exactly what your customers will see before anyone else does.

A member who earns within 7 days of receiving a message is counted as having come back. You see those came-back counts for each message and each reminder, so you learn which words actually bring people through the door.