Stamp, visit, points, cashback and discount cards

A stamp card works like the paper card everyone knows: buy nine coffees, get the tenth free. Staff add one stamp per purchase, and if someone buys three coffees for the office, the keypad adds all three at once. Stamps suit businesses where each purchase is roughly the same size.

A visit card counts how often someone comes in, not what they buy. One visit earns one visit on the card, whatever the bill. It fits barbers, salons, gyms and anywhere the service itself is the reason to come back, and there is nothing to work out at the till.

A points card turns spending into points at a rate you set, for example 1 point for every 1 ₼. Staff type in the amount and Loyever works out the points, rounded down to whole points. Before they confirm, the progress bar shows the new balance, so nobody is surprised.

Points work well when baskets vary a lot, such as a pastry shop where one customer buys a single pastry and the next buys a birthday cake. One card can hold up to three rewards at different levels, for example a free coffee at 50 points and a cake at 100.

A cashback card gives back a share of every purchase as a bonus in manats. You choose the rate, from 0.5% to 50% in steps of 0.5%. Staff type in the receipt amount, and the bonus lands on the card, where the customer sees their balance in ₼.

The bonus earned on a purchase can be spent from the next purchase on, and the customer decides how much of it to use. If you like, set the largest share of a receipt that bonus may pay, for example 30%. Cashback suits shops and restaurants where people like to see real money building up rather than points.

A discount card gives members a standing percentage off, and the percentage grows as their total spend on the card grows. You set up to four levels, each with a name, the total spend where it starts and its discount, from 1% to 50%. A perfume or cosmetics shop might run Standard at 3% from the first purchase, Silver at 5% from 300 ₼ and Gold at 10% from 1,000 ₼.

At the till, staff see which discount to give and record what the customer paid. A new level applies from the next purchase, and the card in Wallet shows the member’s level, their discount and how much is left to the next level.

Each card carries your logo and colours, and you can archive a card you no longer run. On stamp and points cards, anything left over after a reward can carry over to the next one instead of resetting to zero.

If you decide later that points would work better than stamps, you can switch between stamps, visits and points, and existing balances move to the new type. Cashback and discount cards keep the type they were created with. Not sure where to start? A stamp card with one simple reward is the easiest to explain at the counter.